NSFW Reddit!So what's up with this song's meteoric popularity? From a commercial standpoint, MIMS knows very well that the street poet image that characterizes the typical East Coast emcee is not relevant on the radio. With that said, while striving to "bring New York back" like his peers, MIMS decides to take a different route. What he's chosen to do is replicate the energy of the reigning South and he pulls it off! In the process, he sheds love towards the soulful style of the Midwest, the whip-riding frenzy of the hyphy movement and the G-funk of the West Coast. He still "reps" New York though, and although he knows he's not pitching to fans from a lyrical angle, he still manages to keep his rhymes fresh with a likable, repetitive flow that stays stuck in your head and "that's why it's hot."
With a self-made hustler mentality propped heavily by his Myspace popularity (7 million spins and counting), MIMS is positioned to be the 2007 version of Mike Jones. With "This Is Why I'm Hot" continuing to burn up the charts, he's proven what he's got, but let's see if he can stay on top.
With a self-made hustler mentality propped heavily by his Myspace popularity (7 million spins and counting), MIMS is positioned to be the 2007 version of Mike Jones. With "This Is Why I'm Hot" continuing to burn up the charts, he's proven what he's got, but let's see if he can stay on top.
